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CHOOSING
THE PERFECT DIAMOND 
 First
and foremost; trust your taste. This may sound flip,
but many people have purchased diamonds according to fashions
or someone's advice only to regret it later. There are no
rules. You may like a heart shaped diamond even though they
are the least common shape sold today.
Look
at the top. After all, this is the view you will have
of the diamond for the rest of your life. Of  course
you need to inspect the entire diamond, but give the "face-up"
its due. Well cut rounds, pears, ovals, hearts and marquise
will display more brilliance than will radiant, emerald
or princess diamonds. Although, to some shoppers, emerald
cuts display a unique elegant look.
 What
shape is best for your hand? Certain cuts can either
lengthen or widen the look of your fingers. A long looking
diamond (marquise, emerald cut) set lengthwise will make
your hand look longer. A longish stone running across your
finger creates a wider and shorter appearance.
 Shape
does affect clarity. Certain shapes, like emerald, princess
and radiant, will highlight imperfections, making them easily
visible to the naked eye; even those that would require
magnification in other shapes. When considering a low clarity
diamond (SI2 and under) beware of these shapes, unless the
imperfection is well to the side of diamond. Clean diamonds
can, of course, be purchased confidently in any shape.
Investment
diamonds. Unless you are a diamond expert, we highly
recommend that you do not buy  diamonds
for investment. Even skilled diamond dealers have difficulty
predicting market fluctuations. Unless you have access to
true wholesale prices and can gauge value like a pro, you'll
likely lose money in the diamonds for dollars game. If you
still have your heart set on diamonds as a hard asset, re-sale
is a crucial consideration. At this point, round diamonds
demand the highest prices, and are easiest to re-sell.
 The
availability of shapes. Although jewelers may tell you
otherwise, all diamond shapes can be found with relative
ease. Jewelry stores don't wear all their diamonds on their
sleeves. They can access huge diamond databases, so you
can be as particular as you like. Some sizes may be harder
than others to find, but give them a few days, and you can
have the exact diamond you desire.
For
more information you may visit diamond-heart.com.
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