The Allure of Gold - and the Desire to own it - dates back as far as the history of mankind itself. Gold has earned an extraordinary place in every society. In earliest times, it assumed magical mportance. All of the great empires of the ancient world used golden objects, mainly in their religious rituals. In fact, the wearing of gold on the body may actually be man's oldest surviving tradition.

Every day, virtually each one of us continues the centuries-old ritual of gold adornment. Men, women, and children of all cultures are caught up in gold's allure through a ring, chain, earrings, watch, or bracelet. Today, when you buy gold jewelry, you are buying enduring beauty. Reflecting the properties of the precious metal itself, a gift of lasting devotion and love.

When buying gold jewelry, always look for a carat mark, such as 22K (917) stamped somewhere on each piece, this mark of quality indicates you are buying real gold. The karat mark refers to the purity of gold. Gold in its purest state is 24 parts gold, 22K is 22 parts gold and 2 parts other metal. Only karat gold jewelry is real gold, offering the lasting characteristics of this precious metal.

When you buy gold jewelry, whether it's for yourself or a gift for a loved one, you are investing in timeless beauty.

So, come to Ayodhya Jewellers and get yourself a good deal when buying gold.